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Correspondence to G.S.B. gberns@emory.edu
Dan Ariely, Fuqua School of Business, Center for Cognitive Neuroscience, Department of Economics, and the Department of Psychiatry and Behavioural Sciences, Duke University, Durham, North Carolina 2770, USA.
Gregory S. Berns, Department of Psychiatry and Behavioural Sciences, Economics Department, Center for Neuropolicy, Emory University, Atlanta, Georgia 30322, USA.
The authors declare competing financial interests: see web version for details.
National Institute on Drug Abuse (R01DA016434 and R01DA025045)
Office of Naval Research and Air Force Office of Scientific Research
National Science Foundation (BCS0827313)
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