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Author Notes:

Correspondence should be addressed to Kimberly J. Rask; krask@emory.edu

Drs. Rask and Gazmararian, Ms. Kohler, and Mr. Hawley participated in the conceptualization, analysis, and interpretation of data described in this work and take public responsibility for appropriate portions of the content.

They were either responsible for the drafting of the paper or revising it for intellectual content.

All authors provided revisions and final approval of the paper.

Ms. Bogard and Ms. Brown are employed by the Alliance for a Healthier Generation.

Neither was involved in the data collection or analysis for this paper.

Both did review and provide edits for the final version of paper.

All authors from Emory University have indicated that they have no other financial relationships relevant to this paper to disclose.


Research Funding:

This evaluation was supported by a Grant from the Alliance for a Healthier Generation.

Designing Insurance to Promote Use of Childhood Obesity Prevention Services


Journal Title:

Journal of Obesity


Volume 2013, Number 2013


, Pages 1-7

Type of Work:

Article | Final Publisher PDF


Childhood obesity is a recognized public health crisis. This paper reviews the lessons learned from a voluntary initiative to expand insurance coverage for childhood obesity prevention and treatment services in the United States. In-depth telephone interviews were conducted with key informants from 16 participating health plans and employers in 2010-11. Key informants reported difficulty ensuring that both providers and families were aware of the available services. Participating health plans and employers are beginning new tactics including removing enrollment requirements, piloting enhanced outreach to selected physician practices, and educating providers on effective care coordination and use of obesity-specific billing codes through professional organizations. The voluntary initiative successfully increased private health insurance coverage for obesity services, but the interviews described variability in implementation with both best practices and barriers identified. Increasing utilization of obesity-related health services in the long term will require both family- and provider-focused interventions in partnership with improved health insurance coverage.

Copyright information:

© 2013 Kimberly J. Rask et al.

This is an Open Access work distributed under the terms of the Creative Commons Attribution 3.0 Unported License (http://creativecommons.org/licenses/by/3.0/).

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