Over 1000 companies offer in-home DNA testing kits. These kits enable customers to learn about their genetic history simply by submitting a saliva sample or cheek swab. Customers typically receive an electronic copy of DNA results in 6–8 weeks.1 The most affordable in-home DNA testing kits are for ancestry and genealogy only, providing a geographically based percentage of genealogy, relatedness to other individuals and possible links to ancestors and family members through testing autosomal DNA genetic variants.2 These tests are not without their limitations, however, as they cannot correctly identify distant ancestors for some populations, there are associated cost and privacy issues and emotional or social consequences.3 A secondary effect of in-home ancestry DNA testing is a novel trend in ancestry or genealogy travel (also known as heritage travel) inspired by in home DNA testing results.4