Development and acceptability of a video-based vaccine promotion tutorial for obstetric care providers

• Type of Material: Article
• Authors: A. T. Chamberlain, Emory University; R. J. Limaye, Johns Hopkins University; S. T. O'Leary, University of Colorado; Paula Frew, Emory University; S. E. Brewer, University of Colorado; C. I. Spina, University of Colorado; M. K. Ellingson, Emory University; M. Z. Dudley, Johns Hopkins University; Walter Orenstein, Emory University; M. A. Donnelly, University of Colorado; L. E. Riley, Cornell University; Kevin Ault, Emory University; D. A. Salmon, Johns Hopkins University; Saad Omer, Emory University
• Language: English
• Date: 2019-05-01
• Publisher: Elsevier Science Ltd.
• Publication Version: Author Accepted Manuscript (After Peer Review)
• Copyright Statement: © 2019 Elsevier Ltd.
• License: Creative Commons Attribution-NonCommercial-NoDerivs 4.0 International
• Final Published Version (URL): http://dx.doi.org/10.1016/j.vaccine.2019.03.005
• Title of Journal or Parent Work: Vaccine
• Volume: 37
• Issue: 19
• Start Page: 2532
• End Page: 2536
• Grant/Funding Information: This work was support by the National Institutes of Health [grant number R01AI110482 (All authors)].
• Keywords: Science & Technology; Immunology; TDAP vaccination; Maternal vaccination; Influenza; Medicine, Research & Experimental; Behavior; Provider education; Provider-patient communication; Life Sciences & Biomedicine; Patient; Vaccine hesitancy; Research & Experimental Medicine; Immunization; Pregnant women; Tdap
• Research Categories: Health Sciences, Health Care Management; Health Sciences, Immunology; Health Sciences, Obstetrics and Gynecology; Health Sciences, Epidemiology

Abstract

A prenatal care provider's recommendation for maternal vaccines is one of the strongest predictors of vaccine acceptance during pregnancy. Aside from basic talking points, few resources exist to help obstetric care providers effectively navigate conversations with vaccine hesitant patients. This paper describes the development and acceptability of “VaxChat,” an hour-long, evidence-based video tutorial aimed at improving obstetric care providers’ ability to promote maternal vaccines. Between June and November 2017, 62 obstetric care providers registered to receive continuing medical education credit for viewing VaxChat. Of the post-tutorial responses received, over 90% said VaxChat increased their knowledge of what to say to vaccine hesitant patients, increased their confidence in addressing vaccinations with their pregnant patients, and will help them improve their practice culture regarding maternal vaccine promotion. Eighty percent intend to change how they approach vaccine conversations. These data suggest VaxChat may be a welcome complement to existing provider-to-patient talking points.